Sample mission statements

Analyse these sample mission statements, see if you understand the purpose of each business, and identify their target customer.

• An accounting software developer: To develop, sell, and install easy-to-use, customized, full-featured accounting software for small and medium-sized businesses whose current off-the-shelf systems do not meet their needs.
• A business consultant: To provide strategic planning services that improve the performance and efficiency of start-up small businesses and increase their chances of finding suitable financing.
• A new restaurant/diner: To serve fresh, healthy home-cooked food in a friendly, old-fashioned neighborhood cafe to families, tourists, and business people in thriving downtown Smallville.
• An educational toy maker: To create, manufacture, and market high quality educational toys and games that children will find enjoyable and challenging, and will be a good value for the purchaser.

To Creating a business plan: Business description toolbox